As far as sales are concerned, there aren’t many businesses that won’t want to do everything in their power to ensure that their customers spend as much of their cash as possible. From retail outlets and restaurants, all the way to electronic stores and everything in between – there aren’t many industries that couldn’t stand to benefit from an increased customer base.
In the battle to compel customers into action, many businesses have spent thousands of dollars to improve the layout of their stores, improve the quality of their products and offer an exclusive experience. One of the ways that a store owner could do this would be by playing exciting and atmospheric music – to promote the feeling of positivity and therefore encouraging sales.
A few years ago, this practice led to many stores being fined thousands of dollars for using music and tracks without the permission of the relevant owners – and as you might imagine, this is something that all professional establishments will want to avoid. Fortunately, StorePlay.com.au have developed a unique way to avoid these fines, without having to sacrifice on the ambience within a shop – here’s a closer look at what they do.
Unlimited music, limited price tag
For just $1 a day, a store can access a huge database of licenced tracks, songs and melodies that have been carefully compiled by the Store Play team. These tracks are updated monthly, with no less than 3 hours of new music uploaded for users to choose from – offering a physical store the opportunity to keep their playlist as fresh as possible every day.
Often deemed the new Spotify for business premises, Store Play are every inch the modern, affordable licenced playlist provider. Rather than having to spend money on CDs that can quickly become overplayed and underappreciated, Store Play make it a possibility for a user to create their own collection of tracks and then have them play directly via compatible devices.
All of this can be done for roughly $30 a month, which when compared to the dozens of CDs’ worth of music available, not to mention the fines associated if a shop is found to be playing music without permission – offers the opportunity to save hundreds, if not thousands of dollars a year. Any store that has a speaker system connected to IPod, IPhone, or IPad devices can experience their very own playlist – with tracks that can be used as frequently as the store owner wishes!
Never again will stores have to run the risk of being prosecuted for copyright infringement, nor will they have to pay thousands of dollars in royalties in exchange for using an artist’s music. Store Play makes it easy to pick licenced tracks, arrange playlists and then reap the rewards of an interactive store that simply creates an enjoyable atmosphere for customers to spend their money.